Research On The Image Of "Warm Man" In Mainland Urban Theme Film And Television Play

The word "warm man" is derived from the female audience describe a kind of new good man image in movies and TV shows, it is the network language of randomness. In the film and television drama, "warm man" become the most conspicuous of urban male image, and they are in hot pursuit, it also raised a lot of controversy about gender awareness and authority,the image of consumer culture constructed a feast that annihilation the individual women bitterness and sadness. The "warm man" image comes from the urban context and women horizon, under the guidance of visual pleasure and mental compensation mechanism, built the " warm man " love vision of utopia for urban female.The present society, male image diversity has broken the single image of gender, men were carrying the more abundant aesthetic value with distinctive sex appeal to the public from different aesthetic experience. In the context of the survival of urbanization, "warm man" be shaped to fit the audience psychological expectation of the object of desire, through urban codes collage and emotional narrative. The concept of social change prompted masculinity of diversified development, the rise of new media to provide the explosive transmission for "warm man". Film and television works as a symbol system with ideographic functions, directly involved in the production and communication of the gender culture, the meaning of "warm man" is to look at self and "the other" projection. Content of the "sweet guy" image is based on the condition of social psychology under the current China’s social development, reflects the demand for male role. Moreover, the propagation and build "warm man" image is inseparable with the women and the social psychological, and female psychological reflects the survival status of women. "Warm man" in the film and television play not only satisfy the emotional needs and gender expectation of the common women, and provided a hotbed of desire for the "leftover women" in the play or in reality, it is reveal women’s vulnerable individuals and their survival predicament. “Audience” communication strategy has forced image of male make a change in the screen, the " warm man" image of the bulk production as a direct result of commercial production of logic, it made a wonderful male image but without any personality, the image of "warm man" become a pure gender expectation.Male image as a reflection on the social relationship and individual survival circumstances, the research of the social context and hidden words behind the "warm man" image in film and television drama is also in the interpretation of the reality of the social gender trouble and liberation road, and then realize the equal dialogue in the true sense.