The Expression Forms Of Commercial Posters In Graphic Design

Poster is one of the ways of conveying information to the plane design, is one of the main medium of the 21 st century, through a series of means, such as the modelling of layout, form, the spread of the theme can be converted to visual symbol, form a picture. The development of modern poster design to keep pace with The Times, actively absorb new things society, some changes, to further explore new forms, new look, on a path of innovation.Commercial poster is based on the business environment of art posters modelling activity, plays a important role in the in the process of commercial promotion. Traditional forms of poster design already can’t satisfy the need of the commercial design, in order to better improve the corporate image,promoting the publicity of goods and services, to promote product sales,commercial poster design needs in the interest of business to design creation,it requires both follow the principle of design of posters in the graphic design,design thinking and breakthrough and innovation, and design elements to mining, design form rich variety.In this paper, the history of commercial posters, design form and aesthetic changes as the research object, first of all, starting from the background of posters, commercial poster design, expounds the development of commercial poster design, commercial poster design forms discussed next, from the basic language of poster design, the traditional performance and innovation three aspects were analyzed respectively, and example analysis, it is concluded that a variety of ways, summed up the commercial poster design form features and the effects of the variation. A picture of a successful commercial posters need to have clear purpose, functional and artistic quality, higher aesthetic can stimulate consumption desire, with the buying public injection of enterprise culture can reflect the uniqueness of posters, coupled with the emergence of new technology, update environment places, makes the business forms ofposter design works with infinite change, also provides consumers with perfect goods and service information.Commercial posters in business promotion and popularization of the products plays an important role, therefore, commercial poster design thoughts and creative expression determines the success of the design goal, need not only visual means, also want to multiple use of new media, new technology, to better the implementation of the mission of commercial posters.