The Application Of Cartoon Images In Modern Commercial Posters

Commercial posters which play an important position in the commercial development have a long history.During the developing process of commercial posters,the cartoon characters have always been accompanied from the beginning.As the "new media" emerged,then it has been developing and popularizing,the cartoon characters become the new favorite in the diversified promotion of commercial print advertising.In the application of commercial posters,due to the distinct features of visual language,the cartoon characters not only strength the decorative effort of commercial posters,but also keep pace with development of era and social culture by improving their artistic forms and personalities.The cartoon images's inherent advantages,such as interestingness,cordial feelings and entertainments,could make the cartoon characters are able to draw the relationship between poster designers and audiences closer,therefore achieve the expected effects,which could incur phenomenons in the visual culture area.This paper is based on the great artistic and commercial value of the cartoon characters which applied in modern posters,and the informative application background.In order to further explore the practical application of cartoon characters in commercial poster design,it discusses the application form,artristic expression of the cartoon characters in modern commercial posters deeply,which used methods of theory and practice and started with theoretical analysis.For the sake of finding the most suitable integration mode,the author combined with two cases of actual partipation or leading design from the perspectives of visual and image communication.The paper also analysed the whole process of design carefully combined with thoeries and operation,and explored the visual extension,implied meanings of color and types of materials,etc.From results of practical application of two cases,the commercial posters with the theme of cartoon characters enjoy good reputation in the practical application.It not noly conveys the marketing information of products and services accurately,but also grabs the attention of consumers in the first time,which makes good progress in practical applications.This shows that cartoon characters,which are suitable for the fast-paced society and public aesthetic acceptance,will be broadly used.In conclusion,the research in this paper provides theoretical and practical support for the application of cartoon characters in modern commercial posters and the creation of works meeting the needs of enterprises.