Creative Typeface Design Is To Deepen The Memory Based Visual Communication

The continuous development of history, the text has experienced thousands of years of changes, the text is to spread information and record the language symbol system of writing. Text in the form of symbols recording the history, inheriting culture. The emergence of the text to record provides a carrier human thought and activities.As the changes of The Times constantly writing, and also the word has become an important part of our life. Words according to the different language form records, words with "shape", "sound", "righteousness" constitute the three elements of the text. Just beautiful ceramic dye the connotation of the word, and sound beauty ear infection, beauty render visual form. Font creative design is on the basis of the three elements of text to make text have visual wallop more, and aesthetic feeling, make the text itself has the visual transmission deepen the memory root. Humans are sensitive to visual symbols, also is the first step of recognizing things people. Memories are often associated with emotion, and emotion can deepen our memory. Pleasure caused by design, finally will also deepen the memory become the power of the viewer. Creative design is an independent graphic form, and packaging design, poster design, VI design, film and television design, layout design, book design, and so on of the important elements. Font creative design is through the visual communication to the root of our memories. Font creative design will be an important part of the text as an element in the design for design work, so the text is not only visual symbol but also a kind of exchange of information transmission and communication, is an independent cultural form, has been developing to today.