Non-Material Cultural Heritage Tourism Resources Evaluation Research Of Enshi Tujia And Miao Autonomous Prefecture

With the rapid development of tourism industry, more and more non-material cultural heritage resources development and protection, historical and cultural value and scientific research value is seen as a high tourist attractions. Modern tourism planning and development, than ever before, all pay more attention to mining and utilization of tourism resources of cultural connotation. Around the non-material cultural heritage protection and utilization, especially as a tourism resources development, utilization and protection of research is very rich. The accumulation of existing results for around this theme in-depth research in this paper.Enshi tujia and miao Autonomous prefecture, Enshi for short, which is the only a nationality autonomous prefecture of Hubei province. Enshi tujia and miao Autonomous prefecture is located in the border areas in western Hubei province, is the western Hubei border areas, and just opposite side of the hills in Chongqing in the west and south and adjacent to Hunan province, the northeast into the protecting fence is blsated in Yichang of Hubei, in Chongqing, Hunan, Hubei province at the junction of three provinces. State is given priority to with agriculture, handicraft industry and other light industry, backward production, low per-capita income, level of development is far lower than the national average counties and cities, urgent need through the development of tourism poverty alleviation to become rich, increasing the income of residents.At the same time, the intangible cultural heritage tourism resource-rich regions, how to protect this part, the development and utilization of intangible cultural heritage tourism resources, rely heavily on as tourism resources of intangible cultural heritage tourism resources evaluation. At present, the use of this part of the intangible cultural heritage tourism resources evaluation of the stay on the perceptual knowledge of simple, need to use the scientific method, to give cultural tourism resources value, recreation value, development condition and the evaluation of development potential, as the basis of resource development.This paper for the intangible cultural heritage tourism resources defined concept, classification, and discusses the relevant theories at home and abroad. Enshi tujia and miao Autonomous prefecture, the author of this paper non-material cultural heritage tourism resources evaluation of in-depth study, through the establishment for the region’s intangible cultural heritage tourism resources evaluation index, for the region’s intangible cultural heritage tourism resources value to quantify the system, and it is concluded that the evaluation results, and then to the region’s intangible cultural heritage tourism resources development present situation and the development characteristic of the system of evaluation.Based on the intangible cultural heritage tourism resources evaluation index selection, a large number of comprehensive reference to the predecessors’ research results, and combine the characteristics of the intangible cultural heritage tourism resources index for the screening and eliminate. Finally formed the three-level indicators, including indicators including basic value, quality and development basic condition, development potential, etc., the secondary indexes including cultural value, recreation value, infrastructure and other nine indicators, three-level indicators related to history and culture,20 indexes such as accommodation, transportation conditions.According to the three levels of indicators, using the questionnaire survey result, Enshi tujia and miao Autonomous prefecture, non-material cultural heritage tourism resources and analyze the quantitative evaluation. On the basis of Enshi tujia and miao Autonomous prefecture of non-material cultural heritage tourism resources evaluation, new found that restricting the intangible cultural heritage tourism resources development and the development restricting factors is after scoring high on indexes, the future local tourism development is an urgent need to solve the problem. Therefore, according to the evaluation score the lowest index put forward constructive countermeasures, specific measures include:perfecting the industrial base of Enshi tourism development, the adjustment industrial structure would become, raising the proportion of the tertiary industry; Increase the propaganda of Enshi tourism resources, reasonable use technology and modern propaganda way; We will accelerate development of Enshi tourism accommodation facilities, improve Enshi tourism reception capacity; Improve the scenic spots Enshi accessibility, perfect transportation network, establish tourism special line, etc. At the same time, by using the AHP method to ethnic minority region non-material cultural heritage tourism resources evaluation, the application of this method in the inspection, the accumulated experience of resource evaluation. For ethnic minority areas can be drawn lessons from for the similar tourism resources evaluation methods. Papers on the tourism of non-material cultural heritage tourism resources development and utilization are proposed, tourism development as a reference for similar areas.