Study On Surname Culture And The Development Of Rural Tourism

Surname culture is an important part of the traditional culture of china. Research on the surname culture, on the one hand is to carry forward the Chinese traditional culture, we find the root; on the other hand, is mining traditional Chinese culture in today’s value, and explores how to exploit in the future of our excellent traditional culture. Not only that, surname culture nowadays more in the country. Therefore, in this paper, choose the theme of rural tourism by the surname culture as the characteristic, mainly because of the existing Chinese rural tourism development problems, and the lack of innovation and competitive, the corresponding countermeasures are put forward.Surname culture itself is for the Chinese nation, the significance and role is irreplaceable. It is the unity of the Chinese nation prosperous and strong cohesion and link; it contains the enterprising spirit of national culture; it plays an important role in spreading the culture of the Chinese nation; it is for the people to know themselves, for the benefit of themselves, transformation itself has a very far-reaching significance.In the development of rural tourism, the planning system, the organic integration of rural tourism resources, serious scientific planning of tourism projects, but also to strengthen the culture construction, to the local culture as the core, to improve the rural tourism product taste and grade. Strengthen rural tourism cultural connotation of mining to change the current structure of Chinese rural tourism products, the same grade low condition. In the development and design of rural tourism products of the project, to do a good job in the village folk, ethnic customs and local culture, rural tourism products with high cultural taste and high art style.In order to Shi Tang Ren Jia Wang Family Ancestral Hall as an example, analyzes the rural family cultural tourism resources, and the current situation and problems of analysis of the development and puts forward some countermeasures and suggestions.Surname culture tourism, especially rural surname culture tourism, other parts of the country the usual practice is to build the theme park was built last name, or surname culture museum, temple, ancestral hall. But this development for the surname culture tourism resources and puts forward some new thoughts and ideas, such as with the new media, the star effect, to hold a series of activities to show wang family ancestral hall surname culture.Based on the surname culture and rural tourism, put the two together, point at Jiangning Shi Tang Ren Jia rural travel problems, countermeasures and methods related to. To improve temperament and connotation of tourism itself using surname culture, further discussion on the sustainable development of rural tourism development, improve the tourism competitiveness itself and brand culture.