Research On The Development Strategy Of Anhui Culture Industry

From the point of the global economic development, countries all over the world pay more and more attention to the development of cultural industry.It has been the world recognized as the "sunrise industry" or "gold industry", through the culture to promote the development of economy, and it has the very broad development potential, so it has become the world’s countries a way to promote the development of the economy.Our country is one of the four ancient civilizations, has a very long history, and it has 56 ethnic groups.It is a multi-ethnic country, and makes our country present a diversity of culture. Due to the cultural business development in China started late, compared with western developed countries, there is a big gap in the field of culture. Developed countries represented by the United States and Japan, through its powerful economic network output to other countries culture, so as to build up a strong cultural industry, to bring strong impact other countries’ culture. In the international environment, we develop cultural industry both for the economic development, and the urgent request of its responsibility to the revitalization of the national culture.To enhance the market position of the cultural industry in our country, in the 16th CPC National Congress, we launched a series of cultural policy support, promoting the industrialization of culture. Although in anhui province in the country is not a big cultural province, its cultural development and no natural advantage, also does not have the special policy.However,in anhui province, because the leadership of the anhui provincial government and policy support, the pressure, since for development, make a breakthrough in some key areas and crucial links. In 2014, the provincial propaganda culture system, promote the building of major cultural industry projects year-round target tasks, better cultural industry project investment continued rapid growth was registered in good situation. Big projects is growing rapidly, reserve projects with a total investment of 1 billion yuan of above 2013 only 1 project, annual investment is 1.4 billion yuan only, but in 2014, more than 1 billion projects is 65, a total investment of more than 166 billion yuan, around pay more attention to the major project planning reflects the reserves. In order to further development of cultural industry, support a batch of cultural projects, including investment on a large scale for key enterprises, park, a total investment of more than 66 billion yuan. In 2014, the total investment is 12.2 billion yuan.This article through to the anhui province of cultural development in recent years, carried on the thorough careful research, based on the development status of anhui publishing group, at the same time, we find the main problems in the cultural industry of anhui province, at the same time to the current cultural development of anhui province "phenomenon" in anhui, for enhance market position in the national culture industry in anhui province put forward specific ideas.