Research On Competitiveness And Promotion Of Cultural Industry In Anhui Province

Under the background of China's economic transformation and upgrading,the cultural industry as a sunrise industry and an important point of economic growth,the development of which is increasingly valued by countries and regions.Especially in the process of regional economic development,the rapid development of cultural industries and the enhancement of their competitiveness can not only inject fresh blood into regional economic growth,but also represent the indispensable soft power of regional economic development.Nationwide,Anhui has rich historical and cultural backgrounds,obvious advantages in its foundation,and unique conditions for the development of cultural industries.Anhui Province should take the initiative to formulate a feasible cultural industry development strategy,strive to form Anhui's unique competitive advantage in the cultural industry,and build a strong cultural province.Based on the research findings of domestic scholars on regional cultural industry competitiveness,this paper believes that regional cultural industry competitiveness has the basic characteristics of traditional industry,cultural spirit and regional.characteristics.The two basic competitiveness theories of comparative advantage theory and competitive advantage theory are combed,the connotation and influencing factors of regional industrial competitiveness are analyzed,and the domestic and foreign scholars are on the basis of the latest understanding of the "diamond model"of evaluating industrial competitiveness.Taking the "Diamond Model"as a blueprint,the knowledge absorption and innovation capabilities were incorporated into the industrial competitiveness analysis framework,and a "causal analysis paradigm" was adopted to construct an evaluation model that included the results of the competitiveness of the cultural industry and the factors influencing the competitiveness.An evaluation system with 23 specific indicators was established.Factor analysis was then used for empirical analysis.The competitiveness of cultural industries in 31 provinces and cities in China was divided into the upstream area,the middle area,and the downstream area.Through comparison with the competitiveness of other provinces(cities,autonomous regions)and cultural industries,it is found that:(1)The competitiveness of Anhui's cultural industries ranks 18th in the country,and it is in the middle and lower reaches;(2)Market demand and other cultural industries and culture in Anhui Province The production factors such as industrial fixed assets investment have advantages nationwide;(3)The main factors constraining the.development of Anhui's cultural industry are small industrial scale,low level of investment and innovation,and imperfect personnel training system.These three main factors Both are at the bottom of the country's countdown and are the biggest challenges faced by the cultural industry in Anhui Province.In response to the major problems in the development of the cultural industry in Anhui Province,the article proposes:comprehensively deepen the reform of the cultural system,government investment and social investment,improve the technological innovation capability of the cultural industry,build a high-quality cultural industry team,and strengthen the brand development strategy To improve the competitiveness of Anhui's cultural industries.