A Culture Consumption Research Of Community Peasant In Urbanization

Cultural consumption is people’s expenses and consumption activities on products and services of culture and entertainment and some other related fields. American culture industry is the leader of the world, to build cultural industry organizations, cultural industries and cultural distribution market operations globalization; developing countries are in a weak position to compete, in the face of cultural penetration, industrial implantation economic security, industrial security issues. In China, the development of cultural industry is at a critical period of transition, becoming one of the key drivers of economic growth. However, the theoretical and empirical research findings, urbanization and new rural construction extensive community organizations to bring innovation, community farmers affected urban consumption habits, the impact of consumer culture, spiritual and cultural needs of the emergence of new life, the potential of cultural consumption market, need to focus on in the new situation, the new principal communities showing a peasant culture of consumption is about to adjust supply and demand structure, economic characteristics and features more obvious trends, consumer concerned about their spiritual and cultural needs of the affected communities to identify the main farmers’cultural consumption factors targeted countermeasures designed to promote the development of community farmers’ cultural consumption, with strategic significance. This study is to start around this core issue.After analyzing the research background and research objectives, through the study of cultural theory and empirical literature consumption, combined with theoretical support sociology, economics, psychology, etc., to determine the perspective of a community of farmers urbanization in this paper as a research perspective and presents three main issues to be addressed:(1) the structure of the community farmers cultural consumption, behavioral, psychological; main factors (2) the impact of community farmers’ cultural consumption studies; countermeasures; (3) the promotion of community farmers at this stage of cultural consumption recommendations of the study.Aiming at these problems, the use of field research methods interviews, literature research, case studies, etc., in accordance with the empirical analysis of the study design, variable design, reliability and validity, research methods and design specification, using a large sample questionnaire based on the use SPSS20.0 Logistic model for quantitative analysis of influencing factors, and propose appropriate countermeasures. Research contents and results of this paper are mainly the following four aspects: First, through the history, development conditions, the development status of the development of cultural consumption sort of Chengdu, Chengdu cultural consumption covers a broad range of cultural industries by the government attaches great importance, but there are still less than the total amount of cultural consumption, cultural consumption and cultural structural imbalances consumer market supervision issues. At the same time, learn the theory of consumer behavior, determined from the analysis of the structure, behavior, psychological three aspects.Second, people learn the theory of bounded rationality and research the theory of cultural consumption, refining its own internal factors and external environmental factors that affect farmers’community cultural consumption, determines the consumer’s personal characteristic variables (10 categories), product factors (7 class) social factors (6 classes) of 23 class could potentially affect the variable as an evaluation index system. Using Logistic Regression found the community of farmers cultural consumption by gender, status, monthly income, their own cultural training to improve consumer attitudes updates, leisure time increase the impact was not significant, age, education, family and friends affected significantly; New Media widespread use of folk culture organizational culture has had a significant impact on consumption.Third, through the typical case Ruiquanxincheng communities, and found that community building good community cultural environment ("1534+N" advanced community management philosophy of community and cultural facilities, rich community cultural activities), the avant-garde concept of consumption, the higher the level of monthly income, plenty of leisure time, friends and family to recommend the community to promote cultural consumption boom.Finally, based on the current status of the development of cultural consumption, peasant communities put forward suggestions to promote the development of cultural consumption farmers from government and community perspectives. From the government point of view:(1) to strengthen community cultural environment, especially the construction of the core culture; (2) to strengthen the community of farmers guided cultural consumption, optimize the structure of cultural consumption; (3) the employment and income of farmers do community work. Farmers from the community point of view:(1) revise the concept of community farmers’cultural consumption, establish a moderate, rational consumption concept; (2) to optimize the structure and level of cultural consumption, and gradually develop their own high-level, high-taste of cultural consumption habits.This paper combines the areas of research in economics and sociology of cultural consumption, dynamic analysis from a cross-disciplinary perspective. Meanwhile, community-based perspective, analyzing the status of urbanization in the urban fringe of cultural consumption, trends and influencing factors, targeted suggestions put forward to promote the development of cultural consumption in Chengdu.