Financing Patterns Of Cultural Crowdfunding

China’s cultural industry has developed rapidly in recent years, multi-cultural patterns exist, but because of the cultural industry is subject to the traditional modes of financing, SME financing difficulties affecting the pace of development of cultural industries. At a time when the Internet’s booming financial golden age, can what kind of financing model to address the financing needs of the cultural industry, content is the focus of this study. In this paper, according to "ask questions-analysis of the problem-to solve the problem," the idea to study the problem.Based on the business model innovation and financial innovation theory, cultural crowdfunding financing model research. First study the current situation and characteristics of China’s cultural industry financing, and according to the current actual situation, the demand for investors, financiers demand specific analysis, to explore the specific reasons for the impact of cultural industries to obtain financing. Then analysis of investment and financing both sides, since the investment threshold is high risk, limited channels, asymmetric information, leading to investment and financing needs have not been met, need to build a two-way channel intermediate docking, based on both the investment and financing problems found can resolved through crowdfunding model. Further integration of China’s largest crowdfunding platform-Jingdong crowdfunding select three typical cultural crowdfunding real case, the reasons for its financing, method of financing, financing through financing concrete results of comprehensive analysis, summarized results, corporate in crowdfunding solutions adapt to different needs at different stages of financing, analysis of three kinds of crowdfunding Styles, as well as the differences and connections between them.The study results of this paper, can be solved through the crowdfunding platform emerging cultural industries financing problems, and meet the investment needs of small investors for the development of SMEs and the development of China’s cultural industry provides a solution. Finally current crowdfunding our problems and suggestions for future research directions.