The New Way Of China's Culturai Industry Investment And Finance—The Research Of Crowdfunding Mode

The level of development of cultural industry is an important symbol to measure a country's soft power. The cultural industry investment and financing is an important driving force for cultural industry growing and rapid development. Because of the characteristics of cultural industries with heavy creative, asset light, traditional financial institutions which make a decision to invest enterprise culture project, are very cautious, so it results in small and medium enterprise culture to face financing difficulties. Crowdfunding model is a new model, although still in the development initial stage, but can be used as the cultural industry investment and a new way of financing. Crowdfunding model can break the traditional financing pattern, reduce the financing threshold and be capable of providing a direct and face-to-face communication platform with consumers for small and medium projects culture,showing their creativity, ideas and raising funds for the majority of Internet users in order to greatly reduce the transaction cost and improve the efficiency of financing. At the same time, the congregation raised mode can effectively stimulate the creation of cultural products, break the bottleneck of the development of the cultural industry,and promote the development of the cultural industry. At present, the overall development of the domestic research of crowdfunding model mainly concentrates on the big environment, but it lacks system research on cultural industry development issues crowdfunding model.This thesis reviews the international and domestic crowdfunding model, puts forward the background and conditions of the cultural industry crowdfunding model generation, then more details analysis and elaboration on the domestic cultural industries the financing survey, emphasizes the crowdfunding model for the role and significance of culture industry, the main factors of success, and raises analysis of cultural projects and cultural projects all lead to limitations of crowdfunding failure.Finally, from improving three parties of crowdfunding platform, strengthening government supervision and perfecting the legal perspective of national policy, it puts forward the development strategy of culture industry in crowdfunding model, so as to better achieve the perfect docking of cultural industry and crowdfunding model.