The Research And Implementation Of Chinese Style Motion Graphic MV Animation

MV, as an avant-garde image, born in England in 1970s, was introduced into China in the late 80’s of last century. MV animation is a special type of MV. Its production technique and the particularity of the creative thinking have made great contributions to the development of MV. The development of the traditional culture and Chinese style music made the Chinese style animation MV creation concerned. However, as time goes by, the assimilation of subjects and creative methods has become a major disadvantage of the current situation of MV animation development in China. With the rapid development of science and technology today, the change of life rhythm and the expansion of the media promote the transformation and development of popular aesthetic habits. The traditional technology of MV animation has been unable to meet the aesthetic needs of the public. The competition among different cultures is becoming fiercer and fiercer in the world. How to adapt to the development of the times and doing innovation based on Chinese traditional culture has become an important subject.This paper mainly describes the development of MV animation as well as the development of Chinese style MV animation and motion graphic design in the current new media background. Based on the production of Chinnese style MV animation, the paper deeply analyzes the application of motion graphic design in the Chinese style MV animation. Especially how to use motion graphic design, the new kind of design form, to show the aesthetic of Chinese traditional culture. So that there will be a good inheritance and application of Chinese traditional culture in the modern graphic design and video production.Based on the above theoretical analysis, the subject chooses to make a Chinese style MV animation with the style of flat design. After the storyboard design according to the rhythm and composition of the selected music, the subject uses Adobe Illustrator for graphic design, and Adobe After Effects for the animation production, rendering and compositing. It’s an important innovation and experiments of the Chinese style MV animation production in the context of contemporary aesthetic.