Research On Audiovisual Language Style Based On Graphic Animation Under New Media Platform

Motion graphic animation is a comprehensive digital art form.It is a kind of dynamic manifestation form of graphics changing with time.It combines visual communication art,animation technology,and computer graphics.It uses virtual media to reflect real life and it is a digital art form based on digital media to extend and develop human artistic creativity and imagination.In a broad sense,In a broad sense,motion graphic animation is a form of animation design in which graphics transform and deduce with the passage of time.Graphic animation designers are actually the role of compilers in the process of creating works.They integrate various fragmented information and combine sensory experience into dynamic audio-visual elements of various graphic styles to better communicate Their thoughts and deep semantic connotations.It can be seen that,in the final analysis,motion graphic animation is composed of various audio-visual elements,and the use of audio-visual language style plays a decisive role in its artistic effect.This paper closely follows the development background of the digital cultural creative industry in the new era,starts with the audiovisual language performance characteristics of motion graphic animation,and analyzes its style evolution,visual dynamic performance characteristics,sound construction methods and influencing factors from multiple angles.First,introduce the concept and style evolution of new media platforms and motion graphic animation,comb the historical evolution and development context of the two in detail,and summarize the creative rules of motion graphic animation style;secondly,starting from the most typical visual and auditory features in graphic animation art,combined with the needs of the audience in the new media era,this paper analyzes in detail the elements construction,dynamic deduction,spatial expression,sound construction,sound-picture relationship and other features in the visual and visual language of graphic animation,and expounds its internal relations and creation principles.Finally,the influence of new media technology on visual and audio language of graphic animation is expounded.