Guide System Design On User-friendly Aspect In Commercial Spaces

With the rapid development and unceasing enhancement of social economy and people’s living standard, commercial spaces develop from traditional simplification selling to multi-functional space, which contains different groups of selling, catering, entertainment, leisure, office, hotel and other funct ions. In order to attract more customers, commercial building form changes from simple geometric shape space to complicated and flexible form. The abundant morphological changes not only created a refreshing for customers shopping experience at the same time, also puts forward new requirement to advertising design. Traditional advertising system in simple space can form good advertising effect, but for the complexity of the emerging commercial space, the disadvantages of advertising also gradually revealed, misleading or instructions of unknown phenomenon happens sometimes.This paper sums up many commercial space problems through on-the-spot investigation, such as:commercial space Guide System is not connected to the urban public transport system.Unreasonable set and location of guide visual brand design, which is mainly manifested in the following several aspects:(1)The mis-consideration of different advertising group demanding;(2)poor material quality and low durability of advertising card; (3)Unreasonable brand color design and test system; According to the investigation of all kinds of advertising effect, embarking from the practical problems, some countermeasures for optimizing design for the above problem are put forward. This paper theoretically described several aspects:(1) the humanized design should take the user as the core; (2) according to the use of different people demand guide depending on the humanized design; (3) applying new media technology to enhance interaction with customers, to interaction design, effects of improve the user experience. Eventually realizing efficient, fast and accurate advertising purpose.Through actual case-"blue bay", depending on the system of virtual optimization design, combining theory with practice, in the process of design practice of the new design idea and method of humanized design of advertising methods for further research and improvement, is the ultimate purpose of the paper.