Study On The Cultivation And Optimization Of The Western Han Dynasty Mausoleum Cultural Industry Chain

Guanzhong area in Shaanxi province is developing the cultural industry by grasping the opportunity of the "West Ham integration", and the cultural industry will be developed around the Qin, Han, Tang period of three historical and cultural resources. Mausoleum of the Western Han Dynasty as an important carrier of Chinese culture, witnessed the changes of dynasties in Chinese history and reflected the heritage and historical heritage of Guanzhong. The development of cultural industry needs the support of the industry chain, and through the cultivation and optimization of the cultural industry chain, it will be able to have a positive interaction effect.Practice has proved that the cultivation and optimization of the mausoleum culture industry chain will become the combination of ancient and modern times. In the cultivation of the Western Han Dynasty mausoleum cultural industry chain, historical resources and cultural industries combined. Therefore, the comprehensive competitiveness of the interaction between culture and economy will improve the mausoleum of the surrounding environment, improve the mausoleum and even affect the whole Guanzhong culture competitiveness.This research is based on the "smile curve" theory and taken Han Dynasty which was rich in historical and cultural resources of the emperor as the research object, and analyzed around the cultural industry chain in the middle and lower reaches of launches. In terms of the development status of the mausoleum of the Western Han Dynasty, industry chain cultivation and optimization countermeasures, and this research mainly discussed the future development orientation of the imperial tombs of the Western Han Dynasty. The main work and conclusions are as follows:The first part (the first and the second chapter) first analyzed the research situation domestically and abroad, decided the basic theories towards the final objects, analyzed the general situation and development of the status quo of the mausoleum in the world and in China, summarized the development elements of the mausoleum and Its Enlightenment on the imperial tombs of the Western Han Dynasty, in order to build a clear framework for the next step’s research.The second part (the third chapter) expounded the basic situation and cultural resources development situation of the Western Han Dynasty Mausoleum, summarized and analyzed the current problems during the cultural resources development around the Western Han Dynasty Mausoleum.The third part (the fourth and the fifth chapter) used smile curve theory as starting point, studied on the main route of the industry chain development, discussed the necessity of the industrial chain development as well as current situations. Regarding the specific breeding process, this research started from two aspects of optimization measures, the guarantee of premised on the protection of the mausoleum of the Western Han Dynasty, and the development of cultural industry chain, then proposed the countermeasures to optimize the cultural industry chain in the Western Han Dynasty mausoleum to fully construct cultural industry chain in the Western Han Dynasty mausoleum.This research provided theoretical and methodological support for the development of the cultural industry chain, and provided a new way of thinking of the Western Han Dynasty Mausoleum of the development orientation of the cultural industry. The application of research results can not only protect the cultural resources, but also turn the cultural resources into cultural capital in the economic market in order to find a new way for the development of Chinese historical and cultural resources as well as providing reference for the protection and development of other historical and cultural resources in China.