A Study On China's TV Industry Chain Structure And The Integration

As an element of the culture industry, TV plays industry is a high-risk investment which characteristic as integrating knowledge-intensive and technology-intensive. After 20 years'development, China's TV plays industry has taken shape. However there are some problems such as surplus condition and lacking of high quality product and international competitiveness. So how to promote the healthy development of the TV plays industry have become the important issues for many scholars to discuss.At present, the TV plays industry on the research falls behind the development of the practice. There is not yet a mature conclusion on the theoretical research of TV plays industry in the form of industrial organization, development models and so on. Furthermore, it's less to analyze TV plays industry's structure and integrated from the perspective of the industrial chain in Industrial Economics. This article is researching from the level of the industrial chain of TV plays industry. This paper, based on TV plays industry and the industrial chain related to the integration of theory, from the theoretical point of view of the industry chain, analyzes the structure of the industry chain of China's TV plays industry and carries out an analysis of the status quo of enterprises on the upstream and downstream industry chain. Combined with the reality, we point out the current TV plays industry chain development problems, and provide the direction of integration of the whole industry chain. According to the characteristics of China's TV plays industry and the industry chain structure, we conclude that the TV plays industry's industrial chain is showing characteristics of the network structure. Then, we summed up integration model from the industrial chain in the form of products, value and knowledge in the form of industrial TV plays chains. At the same time, make an Analysis of the pattern of formation and development. At last, take Changsha's TV plays drama industry chain integration as a positive case, to verify the basic conclusions of the study, combined with some practical recommendations.Based on the study on China's TV plays industry chain structure and the integration, the paper concludes that establishing good market mechanism and gradually perfecting the industry functions of creation, production, marketing and consumption are the effective ways to realize market benefit, cultural continuity and social benefit.