| The development of enterprise can not be separated from the publicity, not only to promote their products, but also to promote their own brand.Logo as a core part of the brand image promotion. It is not only a kind of visual language symbol, but also the medium of enterprise comprehensive information transmission.Value orientation, spiritual connotation, management criterion are covered in logo design.Logo design have a variety of performance techniques,Geometric figure that have the characteristics of purely reason,strongly plasticity,conveniently communication frequently used in logo design,which add new vigor to logo design.In the process of information transmission,geometric figure conform to the design purpose of the logo itself because of the characteristics of simple and powerful, easy to identify.For consumers is also relatively easy to memorize.At the same time, people also give the geometric figure more association and implication, express meaning by shape, cause people’s association and imagination.Such as round with the meaning of harmony and perfect;triangle with the sense of stable and safe;square with the feeling of order and steady.In this paper, we take the geometric figure as the main research object,according to the characteristics of geometric figure.combining logo design and the visual image design experience in Ding Gong Holdings,and analysis the logo design of geometric figure,analysis of the characteristics of these Logo and a variety of visual experience that generate from the use of Geometric figure in logo design. |
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