Research On The Application Of Geometric Figure In Brand Design Of Light Food Restaurant

The abstract form of geometric figures is an abstract display of human thinking and imagination.From ancient times to the present,figures have undergone historical changes.Deeply rooted in the heart of humans,the expression of geometric forms is an indelible existence in the process of human development.The diversified development of the world,the improvement of people's living quality,and the close link between life and sense of ritual all pose a higher demand for design,thus more people are beginning to learn the way of abstract expression of figures.In a society with complicated and diverse information,the conciseness and clearness of geometric figures make it easier for people to receive information visually,and its visual impact is able to stand out from the multitude of information.Throughout the world,there are numerous outstanding works of geometric figures.From the works of artists such as Yayoi Kusama and Mondrian,it can be found that the skillful use of geometric figures in design can not only express rich emotions but also generate relatively strong visual impact,and form an ideal visual effect in the combined use with the brand.In the brand design of a light food restaurant named "He Jishi",the design advantages of geometric figures will be used to create a light restaurant brand with distinctive characteristics,and the common concepts between geometric figures and light food-simple but not simplistic,can link them together.Taking the brand design of a light food restaurant named "He Jishi" as an example,this paper analyzes the perception,application and expression of geometric figures,and studies the application of geometric figure elements in graphic design.And the unique charm of geometric figures in graphic design is appreciated through the analysis of geometric figures'characteristics of abstract expression,guiding effect,psychological cues,conciseness,interestingness,conspicuity,and ductility.