Research On The Diversified Application Of Geometric Graphics In Corporate Image Design

In the Core Issues and Implementation Steps of Corporate Image Design(2014),Wang Aifang said that corporate image design is not only the corporate logo and VI design,it should reflect the business philosophy of the enterprise from as many angles as possible and in an all-round way,and pass on the culture and spiritual connotation of the enterprise.In practical application,logo,as the core of corporate image,is often limited by norms in its scope of application,while auxiliary graphics,as an important part of corporate image,are more flexible in their application and can be adapted to different occasions and media,so as to serve as a semantic supplement to the logo and convey corporate philosophy to the public.Based on the research of corporate image design,this paper explores the wide application of geometric graphics in the field of auxiliary graphics,and combines the design practice of Zhejiang Pharmaceutical Co.,LTD.,brand promotion,to find more visual representation possibilities and better communication of geometric graphics in auxiliary graphic design.Explore ways to say goodbye to the single auxiliary graphics and innovate the design of various auxiliary graphics.This paper mainly focuses on geometric graphics to explore the diversified development of geometric graphics in corporate image design,in order to make the auxiliary graphics can be richer,more three-dimensional,more comprehensive display,communication brand image.In addition,based on the brand image auxiliary graphic design of Zhejiang Medicine Co.,LTD.,the application value of geometric graphics in corporate image design and the diversified application strategy of geometric graphics are summarized from the analysis of geometric graphics and the diversified application strategy of geometric graphics,and then the graduation creation is completed.Strive to enhance the role of auxiliary graphics in corporate image,as well as the application value of geometric graphics in corporate image design.It is hoped that this paper can provide a new idea for the diversified design of auxiliary graphics.