| Automobile logo is very modern,most of them are designed by abstract visual elements.At the same time,the simplicity,uniqueness and identification of abstract visual elements are more in line with the development trend of modern automobile logo design.By analyzing the literature research of automobile logo design at home and abroad,it is found that the research of abstract visual elements in automobile logo is relatively weak at this stage.The purpose of this paper is to dig deep into the design methods and rules of automobile logo from the perspective of abstract visual elements by analyzing the morphological characteristics of abstract visual elements in automobile logo,and then give abstract visual elements in automobile logo design Great creativity in the field of design promotes the sales volume of automobile products and brings higher economic benefits to the enterprise.First of all,this paper discusses the concept,classification and function of the automobile logo by using the literature research method,and analyzes the uniqueness of the automobile logo by combining the automobile logo data collected by the websites at home and abroad.On this basis,it discusses the problems existing in the design of the automobile logo.Secondly,combined with the applicability of the abstract visual elements and the advantages of the abstract visual elements for the design of automobile logo,the relationship between them is analyzed.Then,based on the above analysis,through case analysis and induction,the paper further analyzes the unique forms of abstract visual elements line,surface,text and color in automobile logo design.At last,the paper summarizes the method of abstract visual elements in the design of automobile logo,proposes the combination rule of abstract graphics and color elements in the design of automobile logo by using the method of design software aided drawing,and proposes the design strategy of abstract automobile logo to solve the problems in the design of automobile logo analyzed in the paper.In this paper,based on the abstract visual elements of the design of the car logo as the research object,through the study of the abstract visual elements of the car logo design laws and methods,so that the abstract visual elements can be better applied to the field of modern car logo design,in order to provide certain design theory and reference value for the future car logo design. |
