The Female Image Contrast Research Between Pin-up Art And Calendar Pictures

In“The Mencius,Gao Zi I”,Gao Zi once said: "The desire for food and sex is part of human nature". This truly express the man is no exception to the be fond of women, regardless of age, race, background, class, culture with rich and poor have beauty as the proud capital. In the eyes of westerners, the beauty is the beautiful flower of god to men. Whether in the history of Chinese: "War drama governors, a smile lost world" of cold beauty Bao Si, or the history of western beauty Helen caused the Trojan war pour countries;Even small jasper like Luo Fu can drew a man forget to plow hoeing, for a woman of her physical appearance level geometry that represent their own value. The ancients cloud,month hero sad beauty, beautiful women appearance for men are inherently magical, even influenced the development of the world history of the process.To the capitalist development history, such as machine big industrial stage, the recombination of material to make the amount and type of goods appeared a spurt of growth. In order to grab more economic interests and tightened its backward area national capitalist empire aggression and capital output. In the process, in order to increase the sales of goods, the effective advertising is necessary. Advertising as reflecting the aesthetic tendency of the compass, not just for national aesthetic pointed out the direction of the whole nation, and also recorded the changes of social life at that time. In this era of no television and the Internet, print advertising become the most common and most efficient form of propaganda.As in China under the influence of western business side of Calendar pictures, used the technique and the West is almost the same performance — "goods + beauty=advertisement", aesthetic interest present a sexy, exposed westernization trend. In the1930 s, the combination of Chinese and western Shanghai style cheongsam design gradually mature, push Calendar pictures painting heyday.As Calendar pictures painting from Shanghai heart for an ideal vision of a new life, realistic painting also let a person feel life is not so far away, through the efforts can be for the day.At the same time,in the United States, hand-painted beauty advertising painting, Pin-up Art began to hit the country. This was named for the wall forms of advertising also use beautiful sexy women. Pin- up Art popular in the United States is roughly 40 years, has also been printed the glamour to all kinds of goods such as calendars, cigarette case, movie posters, even in the United States during world war ii combat fuselage depicted on their shots. The perfect image of women also expressed through the economic crisis and world war ii history after such as gray, the American people yearn for a better future.Calendar pictures and Pin- up Art not only have played an important role in advertising, also has the practical value meet the aesthetic demand. These similarities make the female images in the two art forms in the social and cultural background, economic and technological progress, the transformation of aesthetics, theory of painting techniques, the four aspects are studied, the possibility of comparison and analysis. Through the analysis of the two types of posters, contrast, can understand the modern women’s liberation movement in modern China and the United States women makeup and aesthetic effects.