On The Theory Of The Fashion Of Jean Baudrillard

Fashion is a fresh topic favored by the modern society, it is a unique cultural phenomenon as well. With the historical advancement, fashion becomes more compatible and polymerized.Numerous theorists formed a range of typical theories of the fashion by studying the relation between vogue and social economy,diachronic development as well as class evolution, which lays a foundation for Baudrillard’s concern and understanding in fashion.On the basis of dwelling on reality, Baudrillard recognized that the current society is trapped in consumption, where the boundary between simulations and actuality has exploded, which enable people to be caught in seduction. The reason why Baudrillard value the fashionable trend is because it is being distorted and scattered, no matter in the consumptive society or in the visionary rules, and the relevant theory emerge with its overwhelming trait. Baudrillard captured the shadowy sense of vogue, and illustrated it under the perspective of symbolic consumption theory, illusory theory and seductive theory.Symbolic consumption theory signifies that fashion has turned to be a distinct mark,it is a symbol of hierarchy, taste, and value. Under the angle of illusory theory, fashion has become another description of Bauderillad’s illusive threefold order. In the process of simulation,vogue appears to be the sole universal symbol system, people renew the articles continuously.However, what they did was just innovating the vogue with the feature of simulative symbol. In the facet of seductive theory,the body of the model,as the forum combining fashionable element and pornographic mark,has become the sex in vogue.The expenditure system initiate an integrated creation for model via the media to make the body alluring,accordingly,the vicious capital control strategy could be implemented.All in all, no matter in the consumptive or the seductive or the simulational horizon,Baudrillard thought that fashion has became a symbol system wth common form,and has became the master and controller of other systems. Fashion is also a compulsory mode with jurisdiction.As long as the scope of pattern exists, there is fashion symbol applied pressure on individual,and people wallow in nonsense and chaotic abyss.In the post-modern society, the diachronic narration and truth are gradually broken with the collapse of reality. By contrast, fashion spread its post-modern characteristic under this context.Subversiveness, submissiveness and recycle logic reveal the aspect of anti-nature in fashion. Vogue totally alters other revolutionary order and reasonable system, and its re-circulation has changed into an realistic principle, which guides the fashionable games to the public. Vogue’s subject is manipulated randomly by desire and collapsed gradually to the slaves of fashionable mark. Through coding the symbol, processing the illusion, and disseminating the myth of vogue, the capitalist transformed it to political anesthetic.On contemporary society, the fashionable mark has encompassed human, whose judgemental ability and thinking capacity would be influenced. Although Baubrillad’s analysis to vogue indeed has problems, but he directs us to establish an attitude of anti-mindset and leads us to seek after an sound fashionable direction.In the background.of complex vogue environment, the mainstream should keep rational and create a reflectional correlation with fashion, refusing it or following it blindly is inappropriate.