Discussion On The System Of Culture Creativity Development Of Leisure Agricultural Tourism Of The Coastal Vernacular Villages Of Fuzhou

With the development of the vernacular village campaign, a growing number of vernacular villages with its distinctive features appear in front of the world. The coastal vernacular villages of Fuzhou because of its unique stone material and by the sea surroundings have the advantages of resources other places can’t "copy", more and more attracted the world’s attention. Through investigating the The coastal vernacular villages of Fuzhou, the coastal vernacular villages of Fuzhou have rich tourism resources, but most are still at the undeveloped state, therefore, the mining and utilization of the tourism resources in the form of culture creativity development of leisure agricultural tourism relying on the coastal vernacular villages, make with culture and regional characteristics of leisure agriculture industry, for protection and development of vernacular villages will also be an effective way of development.Through field investigation and related information search of the coastal vernacular villages of Fuzhou, fully tap the cultural resources of the coastal vernacular villages of Fuzhou,such as geography cultural, human resources and agricultural culture and so on, making classification of leisure agriculture tourism resources of the coastal vernacular villages of Fuzhou and using the analytic hierarchy process (AHP) to scientifically evaluate, building classification and evaluation system of leisure agriculture tourism resourcesof the coastal vernacular villages of Fuzhou, compensating for the blank of classification and evaluation system of leisure agriculture tourism resources of the coastal vernacular villages of Fuzhou. At the same time, from the perspective of market to analysis leisure agriculture tourism market of the coastal vernacular villages of Fuzhou, through the questionnaire survey form, putting the tourists and residents of tourism destination as investigation object, discuss the characteristic of tourists and residents, then use the SCP paradigm to analysis the market of culture creativity development of leisure agricultural tourism of the coastal vernacular villages of Fuzhou, exploring the creativity development played a decisive role in market operation. Finally discuss the location of the leisure agriculture, tourism product development, development model, building the development system of culture creativity development form of leisure agriculture tourism industry of the coastal ancient villages of Fuzhou, providing guidance for the future development of leisure agriculture tourism of the coastal vernacular villages of Fuzhou.Through qualitative and quantitative evaluation of leisure agriculture tourism resources of the coastal vernacular villages of Fuzhou, eventually take leisure agriculture tourism resources of the coastal vernacular villages of Fuzhou weighted sum:E= 87.3746. The good quality of resource makes it get grade I. Suggesting that the comprehensive evaluation of leisure agriculture tourism resources of the coastal vernacular villages of Fuzhou is higher, has carried out the potential and value for the development of leisure agriculture tourism. Through the analysis of the SCP paradigm, cultural creativity development play an important role in market structure, market conduct and market performance, will be an effective way of leisure agriculture tourism development of the coastal vernacular villages of Fuzhou. By the advantage of differential positioning, determine the overall positioning and the subdivision positioning depending on characteristic resources-based of the development of leisure agriculture tourism development of the coastal vernacular villages of Fuzhou, and revealing the significance, the advantages of the leisure agriculture tourism. At the same time, determine the type of tourism product development resources on the basis of resource classification, and according to the characteristics of each village make a choice from three development modes of regional joint development, independent development, coordinated development.