Research On Rural Tourism Development Based On Cultural And Creative Agriculture

The development of rural tourism is one of the important tasks to implement the strategic decision of the national rural development,and it is an important way to solve the problems of "agriculture,rural areas and farmers" and realize rural revitalization.The development of rural tourism can not only satisfy the urban residents' pursuit of nostalgic culture and rural ecological space,as well as their yearning for the leisurely rural life of"village chimney smoke",but also effectively promote the integration of urban and rural diversity.For rural areas,to integrate vigorously rural resources,develop and protect the inherited rural culture,and integrate the development of related industries,which can promote the sustainable development of the rural economy and the steady improvement of farmers' living standards.This dissertation takes the development of rural tourism based on cultural and creative agriculture as the research topic,takes cultural ecological theory,cultural economic theory,and landscape ecological theory as the theoretical basis.The model and main contents of the rural tourism development in China are summarized with the methods of literature analysis,empirical analysis,SWOT analysis and in-depth interviews.Through systematic analysis of the value and connotation of cultural and creative agriculture,and based on cultural connotation,it is proposed that cultural and creative agriculture is mainly composed of five cultural and creative elements,including cultural spirit,methods of production,lifestyle,anecdotes and story and folk art.A rural tourism development model based on cultural and creative agriculture is constructed by analyzing the correlation between cultural and creative agriculture and rural tourism development,.The contents of the model include:taking the cultural spirit of cultural and creative agriculture as the basis for positioning the theme of rural tourism,the development of agricultural experience projects based on agricultural production modes,the design of characteristic homestays based on rural lifestyle,the development of tourism products according to folk art cultural creation and the construction of rural landscapes based on anecdotal stories and cultural creations.Finally,taking Yanghe Niecheng Village in Yingcheng City,Hubei Province as a case,the paper sorts out and analyzes the cultural and creative resources of Niecheng Village through field investigations,and applies the rural tourism development model based on cultural and creative agriculture to the development of Niecheng Village's rural tourism.,"Niecheng New Village,Huaxiang Manyuan" as the theme of Niecheng Village's rural tourism is defined according to the cultural spirit of Niecheng Village's "plain and unpretentious Niecheng people" and the characteristics of white cauliflower.Using the unique production mode and cultural creation of Niecheng village,to develop experiential projects such as fruit and vegetable gardens,parent-child farms,fishing in mixed water.The lifestyle of Niecheng Village and its cultural and creative is a standard of the development of distinctive hotels projects such as colorful flower houses and green houses.According to the revolutionary stories of Niecheng Village,heroes,white cauliflower culture and other anecdotes,create cultural creative landscapes with regional characteristics such as squares and sculptures,and create a strong cultural atmosphere.Combine Nie Cheng's folk art Yanghe stilt,fish drums andsugar blowers with white flower culture to develop.Yanghe agricultural workshop andcreative design of the tourist commodities,such as stilt toys,fish drums,band andwhite flower sachets.In short,,to develop the cultural and creative design with the village culture of Niecheng Village is used for the further development of rural tourism,eventually create a rural tourism destination with Niecheng Village's cultural and creative agricultural characteristics.The research in the dissertation can provide useful reference for the development and construction of rural tourism and the exploration of the path and model of rural revitalization.