Research On The Tourism Of The White Horse Cultural Characteristic Villages In Caoheba Village, Wen County, Gansu

Nowadays,the Bai Ma nation are distributed in the high mountains and valleys at the junction of Sichuan and Gansu province in China,with a total population of less than 20,000.In the early years of the founding of the People's Republic of China,the Bai Ma nation were identified as Tibetans in the ethnic identification.In the 1970s and 1980s,there was a heated discussion on the issue of the ethnic group of the Bai Ma people,because the culture of the Bai Ma people is different from that of the Tibetans in many places,and the culture of the Bai Ma people is characterized by blending and blending with its neighboring ethnic groups.Bai Ma nation in Gansu province mainly gathered in Longnan city,Wen county.According to the 2010 census,there are more than 7,800 Bai Ma people in Wen county.The Bai Ma people only has the language but does not have the writing,its cultural inheritance mainly relies on the oral transmission.In recent years,Wen county has made full use of the cultural characteristics of the Bai Ma people to develop folk culture tourism,and it has held three sessions of the Bai Ma's culture tourism festival,it's dancing "chi ge zhou" has been successfully approved as a national intangible cultural heritage,which will undoubtedly play a significant role in the further development of the Bai Ma's culture.Since 2009,the protection and development of ethnic minority villages have been carried out step by step.In 2017,caoheba in tielou township of Wen county was selected as the second batch of "chinese ethnic group's special villages".This study based on the caoheba village as the research object,using research methods such as in-depth interviews,participant observation,to describe the Bai Ma village's special culture,clarify the village folk culture tourism of the rise and development context,and find out the contradiction between culture heritage and tourism development,and analysis of the development problems that exist in the tourism process,and puts forward corresponding suggestions.The article can be divided into the following parts:The one is the description of the caoheba village with Bai Ma's special culture,including the village's population,ways of livelihood,social organizations,described village spatial pattern and the type of residence.The second is to analyze the current situation of village tourism development,and discuss the background of the village tourism from three aspects:resource endowment of villages,policy support of village tourism development,and local folk culture of Bai Ma people.This paper introduces the main forms of village tourism development from the aspects of the establishment of village farmhouse,the holding of folk culture tourism festival and the design of cultural creative products.Tourism development has had an impact on many aspects of the village,such as improving the status of women in the village,awakening ethnic memory and enhancing national pride,and improving the infrastructure of the village.There are also some problems in the development of tourism in villages,such as the advantages and disadvantages brought by the"performance" of culture,the difficulties in cultural inheritance,and the lack of forms of expression of folk culture.The third is to put forward suggestions on the development of tourism in caoheba village.The first is to pay attention to the construction of tourism product system,actively research and develop tourism products,create high-quality farmhouse,develop experiential tourism activities,improve the tourism service system;Secondly,we should carry out reasonable and effective tourism marketing,pay attention to the diversification of marketing channels,the implementation of diversified means of promotion;Third,to mobilize the enthusiasm of local residents to participate in tourism.;The fourth is to carry out cultural protection,including the protection of cultural space,the relief of cultural inheritors,the implementation of "foreground and background" mode and the use of digital technology;Fifth,actively seek for the protection of policies and regulations.