Culture Of Chinese Surnames Font Design And Promotion

Surname culture system in China, the unique culture and heritage context of the country has a high status, and surname culture spread was seen as a kind of visual symbol of Chinese traditional culture essence, surname culture heritage in the land for thousands of years in China, has a long history, profound, is an integral part of the Chinese nation traditional culture treasure. This article through to the last name the diversity of culture in the visual design to explore, to help people understand the surname culture and the root-searching retraces, to carry forward the "root" culture, inheriting Chinese civilization, enhance the sense of belonging of the Chinese nation has the profound significance.Based on Chinese surnames culture as the research object, with a large number of surnames literature classics as the resources, depth excavation surname culture surnames surname origin, totem, stories such as culture, choosing to interpret the surname culture in unique Angle of view:from the point of origin of name change, from the Angle of the name disappear surnames or lost, from the perspective of the easy wrong pronunciation surnames under the three angles of book design, poster design, display design, and the extension of product design, and diverse creation from the perspective of visual design. Paper mainly explores the origin of the surname culture and the diversity of visual language, using the combination of 2D and 3D display, pluralism, multi-dimensional display name culture, pay more attention to the viewer experience effect.The research contents of this paper is divided into five parts:the first part:introduction. New era background, the research significant surname culture, through a large number of data reading and literature, explore the significance of topic selection, and points out that this topic research innovation. The second part:Chinese surnames culture origin, naming and last name. Tells the story of the origin of the name and surname way of naming and the characteristics of modern surnames. The third part:Chinese surnames culture visual design diversity analysis. This chapter tells the three elements of visual design in first-text, graphics, color, secondly discusses the domestic current surname culture research present situation, through research analysis, finally put forward in this chapter the author the surname unique Angle and the Angle of cultural studies. In the fourth part.