Research On The Strategy Of Video Art Communication Under The New Media Environment

Every art era has a symbol of the times, and has become the dominant function of society, which is the trend of the new media, but also for the rapid development and dissemination of image art provides a good opportunity. Today’s Internet era, led the development of new media, led to the creation of the new situation of video art and spread in the form of innovation makes new media show incomparable amazing propagation velocity in the era of development, its advantages and limitations of the various routes of transmission also immediately reflected. How to make better use of the advantages and limitations has been the subject of experts and scholars, so the art of image transmission in the new media has become the research direction of experts and scholars in recent years. Because of the popularity of the network, so that the spread of the form of diversification, the attendant problems are revealed. In the face of problems, must come up with solutions and measures. The piece of paper on images of new media in the dissemination process encountered problems were analyzed, put forward some corresponding solutions, the concept of image in new media communication strategies were also added to certain.The spread of image in the new media is gradually occupying the core position, the new media gradually appear in the new form of communication is also driving the spread of image. Similarly, multi channels also in a test image encounter difficulties in communication, there will be what kind of strain method, good image communication strategy can directly solve encountered difficulties and crisis, will be the next phase of the spread of good preparation and bedding.The development of new media has changed the media environment of the moment, and it is changing and affecting people’s daily life and work environment. More and more people indirectly promote the progress of the new media through the network, but also to accelerate the transformation of the traditional media. Profound changes in the field of art is the inevitable trend of the development of the times, the era of triple play is bound to fuel the development of new media. In such a situation and advantage, the media should borrow the advantage and strive to explore new forms of communication, the development of new communication strategy, further expand propagation region of the image, the dissemination of the contents of the rich image, image highlights the advantages of the spread, to normalize the image communication channels, optimize transmission of images in the new media in the core position. This paper is based on the new media environment as the background, with the Internet as the carrier of the study of the transmission of image communication strategy.