Research On Evaluating Self-innovation Capability Of Film And Television Production Companies In China

With the deepening reform of cultural industries, a series of supportive policy boost the film and television industry to a period of high-speed developing. A rat race for the growing market of Chinese film and television industry makes the production companies face unprecedented pressure. In the face of rapidly changing market requirement, the domestic industry competitive pressure and invasion of the international market, it is an inevitable choice for traditional film and television production companies to improve the ability of independent innovation to ensure their long-term development. Therefore, realizing the essences of self-innovation capability accurately, guiding companies to improve their self-innovation capability constantly through comprehensive evaluation and analysis, are now impending missions we must undertake.Firstly, the paper gives the definition of self-innovation capability of film and television production companies, combined with the theoretical research and industry characteristics. We point out that it is a kind of capability which based on effective combination of various resources to gain film and TV rights, develop the film and television products, form brand, expand the market share and earn profits. The main object is to get independent intellectual property rights(copyright). Secondly, based on the analysis of elements of self-innovation capability, we construct the system structure of self-innovation capability of film and television production companies. Thirdly, through collecting and sorting out of data of 11 domestic film and television production companies from 2012 to 2014, we analyze the ranking results of these companies’ self-innovation capability. Finally, considering the strength factors of superior company, we propose the suggestions to improve self-innovation capability of inferior companies.