Hubei Huangmei Zen Culture Of Keeping In Good Health, The Development Of Tourism Products

Rhythm of life is more and more rapid today, the spirit of people have powerful pressure. Everybody hope to get rid of stress and have a healthy body. Firstly, it proposed the research background and significance of Huangmei Zen culture of wellness tourism. Secondly through research the literature of Buddhist culture and wellness tourism, provide for a concept of Zen culture of wellness tourism; Thirdly, this paper puts forward the study of Zen culture of wellness tourism of the four theoretical basis, namely ancient wellness theory, product level theory, experience economy theory and tourism product development theory. Then, through on-the-spot investigation, depth interview method to point out the characteristics and the status quo of Hubei Huangmei Zen culture of wellness tourism, The advantages of Huangmei Zen culture of wellness tourism has a unique geographical location and it is the First Zen temple, but the problems in the development process also includes:lack of market operation, the brand influence is low, the development and utilization of tourism resources are the loss of value, lack of the construction of tourist facilities and so on. Finally, this paper proposes to use of resources of Zen to establish brand effect; use of the advantages of the policy, from the food, housing, transportation, travel, purchase, entertainment to construction of Zen wellness experience tourism products system; follow the laws of the market do a good job in the marketing.The goal of this paper is, through the design of tourism products, make tourist happy and increase the income of local economy.This paper redefines the Buddhism cultural tourism, wellness tourism, Zen culture of wellness tourism; it optimiz the six elements of combinatorial; it proposed product portfolio of Zen culture of wellness tourism.