Research On The Development Of Culture Tourism In Jiugong Mountain Of Hubei Province

In April 2018,the Ministry of culture and tourism of the people's Republic of China was officially established,and then all provinces and cities have completed the reform of cultural and tourism institutions.Overall planning of cultural undertakings,cultural industry and tourism development has become the main responsibility of newly established cultural and tourism institutions,and cultural tourism has gradually become the most popular topic in the industry.In 2019,Tongshan County,where Jiugong Mountain is located,established the culture and Tourism Bureau,which provides the system guarantee for the development of Jiugong Mountain's cultural tourism.Jiugong Mountain is rich in natural resources and human resources,with significant resource advantages.As a national tourism demonstration site in Tongshan County,the rise of cultural tourism will inevitably promote the economic development of Jiugong Mountain Town,Honggang Town,Chuang Wang town and other surrounding towns.Therefore,it is of great practical significance to develop Jiugong Mountain cultural tourism.In recent years,Jiugong Mountain has shown some new forms in promoting the development of cultural tourism,but on the whole,it is still at a low level,and the existing advantages of cultural resources have not fully played a role in promoting tourism.This paper discusses how to effectively promote the development of cultural tourism in Jiugong Mountain.Based on the literature of cultural tourism research by scholars at home and abroad,this paper comprehensively excavates the cultural resources owned by Jiugong Mountain,analyzes the actual situation of its cultural tourism development,and makes qualitative interpretation by combining questionnaire survey and in-depth interview.Firstly,this paper introduces the research background,significance,research review,research content and research methods at home and abroad,analyzes the innovation points and shortcomings,as well as the relevant concepts and theoretical basis applied;secondly,it analyzes the importance and dynamic factors of Jiugong Mountain's cultural tourism development,and analyzes the external driving force of Jiugong Mountain's cultural tourism development with PEST analysis method;thirdly,it analyzes the external driving force of Jiugong Mountain's cultural tourism development from Jiugong Starting with the unique cultural tourism resources of Jiugong Mountain,this paper sums up the development advantages and specific forms of Jiugong Mountain's cultural tourism.Then it comes to the conclusion that there are some problems in the development of Jiugong Mountain's cultural tourism,such as the government's management system is not smooth,the cultural depth excavation is not enough,the cultural tourism products are lack of characteristics,the cultural tourism matching set is not perfect,the people's participation is not high,and the cultural tourism talents are lack The main causes of the development of Jiugong Mountain's cultural tourism are analyzed.Finally,the problems in the process of cultural tourism development are taken as the starting point.Jiugong Mountain's cultural tourism can be achieved through strengthening the cultural tourism policy guidance,promoting the deep integration of culture and tourism,deepening the financing mode of cultural tourism,optimizing the supporting service facilities of cultural tourism,expanding the cultural tourism circle,and strengthening the construction of cultural tourism talents The paper puts forward countermeasures and suggestions for the development of Jiugong Mountain,and puts forward three kinds of integraion development modes.that can be used for reference in the future cultural tourism,which are extension integration mode,reorganization integration mode and penetration integration mode.This paper focuses on the development of Jiugong Mountain's cultural tourism in Hubei Province,constructs several excellent cultural tourism routes in the context of regional integration,introduces popular factors such as cultural museum,film IP,etc.,and determines the direction of the future all-round development of Jiugong Mountain's cultural tourism,in order to fill the research gap of the sustainable development of Jiugong Mountain's cultural tourism.