Visual Image And Brand Of Archive

Visual image and brand of archive is the link between public and archive, a new mean and strategy for archive to realize its opennes. Based on literature search and data collection, the debate is starting with the thesis of Visual image and brand of archive: Firstly, the paper introduces relative concepts and design principle about visual image and brand of archive. Secondly, according to the web search and field investigation, seek and summarize the current situation about visual image and brand of archive at home and abroad, thus, to propose the principle and method about this. On this base, this thesis will be enriched and evidenced via the project of China Silk Archive. This paper is focus on studying that how to change the closed image of archive in the public, how to realize the openness of archive, and let more people know the archive, enter the archive more initiative, thereby all the archive would realize its cultural function and produce the best possible results.