On The Analysis Of Cultural Tourism Brand Visual Identity From Monuments Perspective

As the rapid development of National Cultural Tourism Industry Brand Management,more and more emphasis on relying on local tourist attractions unique resources to build their own brand of cultural tourism.Monuments is the crystallization of 5000 years Chinese historic culture,bears the wisdom characteristics and of each nation and acts an encyclopedia of cultural development and research various historical dynasties of social production,which provides a physical example for learning and cultural heritage of outstanding.Meanwhile,it brings a feeling of beauty to human and plays an important guiding role in improve the cultural enrichment of modern people and the development of cultural tourism.Therefore,this paper is based on the perspective of monuments,uses the historical and cultural city Zhengding as an example,integrates the current cultural tourism resources of Zhengding,takes advantage and sublimate local historical monuments,explores Zhengding cultural tourism brand image which is in the core of historical monuments from multiple perspectives.This article creates an excellent visual brand image of sightseeing spot by practial design,which plays an important role in enhancing Zhengding tourist appeal and improving the cultural tourism attraction as well as competitiveness of foreign.So it is worthy of attention and reflection how to explore the visual brand image of Zhengding in perspective of monument.This paper firstly elaborates the background of the development of heritage tourism and analyzes the role of historical monuments in Tourism Development;then it explores the ancient city Zhengding as object and analyzes overview of its Cultural tourism brand,starts from reading regional review and integration of cultural resources;later,it investigates and analyzes the status of the local tourism brand image;finally it completes the paper's discussion by the form of creating the visual cultural tourism brand of Zhengding.