| Tianjin is China’s historical culture city and one of the first batch excellent tourist cities, has a wealth of modern historical culture tourism resources. In recent years, by the strong promotion of the culture and tourism integration development policy, and under the national strategic background of Beijing-Tianjin-Hebei’s coordinated development, Tianjin’s modem historical culture tourism ushers a rare opportunity for development and broad development prospects. But the popularity of Tianjin’s modern historical culture tourism resources is not high, and the brand is not prominent, many related modern historical culture tourism resources that scattered in the county to the are not fully effective development use, have not yet formed a regional overall scale effect, all the Tianjin’s modern historical culture tourism resources configuration and combination still exist large optimization space.The study is for the purpose of through the analysis of Tianjin’s modern historical culture tourism resources integration’s present situation, and reveal the problems existing in the integrated optimization, study the program design to the optimization and integration of Tianjin’s modern historical culture tourism resources, and provide the basic supporting for the relevant government departments’policies making to promote the development of Tianjin tourism industrial restructuring and upgrading.The study’s research mentality is "put forward a questionâ†'theoretical analysisâ†' empirical researchâ†' countermeasure and suggestion", the literature analysis method, theoretical and empirical combination method, field survey analysis and other research methods are integrated used in this study. Firstly, on the basis of the tourism resources integration and optimization’s related concepts (tourism resources, tourism resources integration, tourism resources development) is determined, explaining the theory basis of the integration of tourism resources, basic principles, influencing factors, dynamic mechanism, main content, procedure, safeguard measures and other basic connotation. Secondly, into empirical analysis of Tianjin’s modern historical culture tourism resources utilization and problems, in-depth analysis of Tianjin’s modern historical culture tourism resources connotation (number, type, distribution), development, revealing the problems and shortcomings in the integration utilization of Tianjin’s modern historical culture tourism resources. Again, normative analysis the factors and dynamic mechanism of the optimization and integration of Tianjin’s modern historical culture tourism resources, in-depth analysis of the connotation and theme of Tianjin’s modern historical culture tourism resources, system study the constraints optimization, mechanism, basic principle, the benefit main body in the optimization and integration of Tianjin’s modern historical culture tourism resources. Finally, giving the program for the optimization and integration of Tianjin’s modern historical culture tourism resources, in reference to the typical regional tourism resources integration and optimization model, designing a suitable program for the optimization and integration of Tianjin’s modern historical culture tourism resources (purpose and significance, the guiding ideology think, development objectives, key tasks, implementation steps and the main measures of).Research shows that in recent years Tianjin’s modern historical culture tourism development although it has made great achievements, but in the integration of the specific use still exist in a series of problems such as policies and regulations are not perfect, development and utilization of anomie; relevant departments to coordinate linkage is not enough, failed to form an effective integration of thrust; travel management system mechanism is not smooth, can not adapt to the development of cultural tourism; promote the implementation efforts are not large enough, incorporates the effect of optimization is not obvious; lack of market demand forecasting, part of the development of using different rail; monotonous tourism product design, integration of resources heavy table light; visitors to participate in the lack of opportunity, the cultural connotation of the show is not enough. Realizing the optimization and integration of Tianjin’s modern historical culture tourism resources is also faced with many constraints, lost specification, the historical culture tourism service needs to be strengthened and tourism related facilities is not perfect, historical culture tourism talent reserve the lack of perceived effects such as administrative divisions barrier resources optimization and integration, resource development is not too deep, historical culture tourism operations.Based on the objective reality, and based on the number, type and distribution of Tianjin’s modern historical culture tourism resources, concise feature blocks tour, celebrities tour, military cultural relics and trade sites, modern education remains, red tourism attractions, such as the six Tianjin modern historical culture theme tourism resources; mining and the surrounding region the realization of complementary resources, historical culture tourism has a strong market demand, the two levels of government to give positive policy guidance, modern historical culture has a comparative advantage in the four Tianjin’s modern historical culture tourism resources to optimize the dynamic mechanism of the integration; put forward the basic principles of the optimization and integration of Tianjin’s modern historical culture tourism resources:overall planning, overall optimization smart, collaborative development, integration, according to local conditions, highlighting the characteristics of equality, cooperation, mutual benefit and win-win.On the above basis, design program for the optimization and integration of Tianjin’s modern historical culture tourism resources. With the typical local tourism resources’ successful optimization and integration mode for reference, further interpretation of the objective and significance of integration about the optimization and integration of Tianjin’s modern historical culture tourism resources; clear the guiding ideology, development goal about the optimization and integration of Tianjin’s modern historical culture tourism resources, and combined with the investigation of positioning, from the overall image of the product system design, marketing promotion and protection the system construction layout of the key tasks about he optimization and integration of Tianjin’s modern historical culture tourism resources; put forward the formation of modern historical culture tourism management Joint Working Committee, the establishment of the protection development company for the Tianjin’s modern historical culture tourism resources, enhance the effectiveness of optimization and integration of creating more steps in the implementation of national 5A level scenic spots; and discusses the strengthen organization guide, the implementation of the linkage development, unified planning, strengthen the construction of key projects, strengthen the construction of talents,:and promote the integration of foreign propaganda, and some other match measures for the optimization and integration of Tianjin’s modern historical culture tourism resources. |
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