Study On The Influence Of Two-Dimensional Culture On The Production And Operation Of China’s Animation Industry

China’s animation industry began in the 1920 s,after the glory years of the 1950 s and 1960 s,it gradually declined under the extrusion of foreign animation products in the 1980 s.In the late 1990 s and early 2000 s,animation for young children has always been the mainstream of China’s animation market,the limitation of audience and subject matter shackle the development of China’s animation industry.With the popularity of mobile Internet technology after 2013,China’s network animation rose to prominence,the development of animated films is also booming.Among them,the two-dimension culture is an important driving force for the development of China’s animation industry.This paper takes the development status of China’s two-dimension culture and animation industry as the entry point,using theories of fan economy,industrial chain and cultural marketing,based on the development history of China and Japan’s Second Yuan culture and the development history of China’s animation industry,the new development and changes in the production and operation of China’s animation industry are systematically sorted out and theoretically analyzed:Based on the influence of two-dimensional culture,summarize and analyze the production cooperation mode of China’s animation industry,form of content production and the changes in the expression of animation content;Summarize the innovative performance of China’s animation industry marketing mode under the influence of quadratic culture,and the two dimensional culture in China’s animation industry to extend the product development and realization of the promoting role.At the same time,in view of the negative impact of the two-dimensional culture on the production and operation of China’s animation industry,try to make recommendations that go along with it,in order to promote the perfect development of China’s animation industry production and management.By studying the influence of the two-dimension culture on the production and operation of China’s animation industry,to provide new development ideas and experience reference for the development of China’s animation industry,and hope to further enrich the theoretical research on the two-dimensional culture and animation industry,thus for the development of China’s animation industry to make a modest contribution.