The Application And Research Of Optical Illusion In The Shop Windows Design

Whether it is the fashion department area or the shopping street, the first thing you see is a storefront Windows. Design unique and novel window can attract consumers into the store,increasing the sales volume, promoting the store consumption and can impress people. In addition to commodity display window, excellent windows design should also be in a better form of art to express the brand concept and humanistic care. Along with the science and technology and the visual arts are widely used in various fields, the same kind of other business competition intensified, Use optical illusion form into the window.This topic selected the "optical illusion" this special form of expression, extended to the window, effective combination of art form with commercial window. First of all, Survey the development and causes of the optical illusion, research in-depth the development of both at home and abroad business shop window design, analyzing excellent optical illusion window design case at domestic and overseas. Propose Optical illusion appropriate into the role of commercial window design. Then, analysis of optical illusion visual language in the design of the window, conclusion designer using the design method in the design of optical illusion in the shop window. and predicting trends in the design of optical illusion in the window. To explore the possibility of more window space. The topic for the phenomenon of lack of applied theory,optical illusion and window displays. Provide effective support and practical guidance for application of optical illusion in the brand in the design of commercial window. Window design combined with the optical illusion of art form, makes the limited commercial space visually interesting, Artistic, not only satisfy the public’s aesthetic taste, let the bland space interesting. Improve commercial brand of visual marketing and branding, and improve marketing efficiency.