A Research On The Originality Of "Visual" Language Of Fashion Brand Window Display

Through the century, Window display has been turned into an independent visual art form from the most simple product array without any decorating treatment. By merging commerce and art as an organic whole, window display has become the most effective means of visual promotion for fashion brands. For this reason, an systematic analysis of elements of the creative visual language on window display is of great practical value for fashion brands, and even the entire fashion industry. Besides, it can be processed and summed into a more complete theoretical research, which has exploratory value for the further reserch on the theoretical system of window display.This thesis is based on a large number of excellent window diaplay case studies and both domestic and international researches on existing theories, centering on the "the internal relation between window displays of fashion brand and other arts" and "the indivisibility of the visual arts of window display and the theory of Originality". With the elements of the creative visual language on window display as its research object and the using the research methods of vertical resolution, horizontal comparison and cross-style, it seeks to achieve a more complete theoretical system by full-scale studies.Window display is not only an art subject. It has grown to be an interdisciplinary subject because of its inclusiveness and extensibility.