Research On The Influence Promotion Of The Mainstream Discourse In The Micro-blog Public Opinion Field

Micro blog is currently China’s most important and active in the field of public opinion, in the field of micro blog opinion mainstream discourse to how to lead the public opinion, enhance the influence, to maintain the image of the party and the state, safeguard the interests of the masses of the people, maintain social stability and people and stability has been a focus of attention of the party and the state. At the same time, in recent years, academic circles under the new media environment, the mainstream ideology construction faces challenge gave attention, formed a lot of research achievements with construction, which leads to the micro Bo public opinion field mainstream discourse research. It is because of the party and the government attaches great importance to the academic focus, the author chose the "micro-blog public opinion field" to enhance the influence of the mainstream discourse topic.In this paper, the use of Marxist philosophy, political science, communication science and other related theories, in reference on the basis of relevant research results, the definition of the core concepts of this article micro Bo field of public opinion and the mainstream discourse, analysis of the elements of the mainstream discourse and provide a theoretical basis and the logical premise for the study. Secondly, it analyzes the existing problems and reasons of the mainstream discourse influence of micro-blog’s public opinion field from the perspective of universality and generality. Again, from the point of view of the individual, special, using content analysis method, choose a typical representative of the @ People’s daily, the official micro blogging is analyzed, revealing its in the subject of discourse, discourse, discourse content and discourse effect on influence, for the promotion of micro blogging discourse influence of other mainstream media discourse and the government provides some reference and reference. Finally, from three aspects of discourse subject, discourse mode and discourse content, the author discusses the path to promote the influence of the mainstream discourse of micro-blog’s public opinion field. This paper consists of five parts, the main contents include:Chapter one: introduction. Analysis the research background and purpose, reveals the significance of this study, summarizes the research status at home and abroad and the review and also state the basic train of thought of the research, the main method and frame structure, gives the main innovation points.The second chapter: the basic theory of the mainstream discourse of micro-blog public opinion field. Mainly includes the core concept: the definition of media field, the field of micro Bo public opinion, the mainstream discourse, Bo public opinion field mainstream discourse; at the same time, it analyzes the elements of the mainstream discourse: discourse subject and object discourse, discourse content, mode of discourse and discourse effect, through the relevant concepts to clarify, and puts forward mainstream discourse to enhance the influence of three theories: the Marxist theory of ideology, theory of cultural leadership, the agenda setting theory.The third chapter: the content analysis of the influence of the mainstream discourse in micro-blog’s public opinion field. In the micro Bo public opinion field mainstream discourse concept, composition elements of the base of the summary of the, select the "@ People’s Daily" of a typical representative of the mainstream discourse the discourse subject in official Micro blog, this example from constitute main factor of discourse, mode of discourse and discourse content, and generating discourse effect were analyzed.The fourth chapter: the promotion method of the mainstream discourse influence of micro-blog public opinion field. From three aspects: the main body of discourse, the way of discourse and the content of discourse. Discourse subject, foster a good new media propaganda team; mode of discourse, give full play to the multi methods of the micro blogging; discourse content, construct tastes of mainstream discourse content.The fifth chapter: conclusion.