A Study On The Discourse Features Of Opinion Leaders In Government Micro-blog

Government micro-blog is an official network interactive platform,which is verified through the mainstream network micro-blog platform by the party and government organs and their public service organizations.It is mainly used to publish news,pass the message,to observe the public opinion,and to serve people.Opinion leaders refer to the few influential and motivating people in the process of information transmission and interpersonal interaction.There are also opinion leaders in the field of government micro-blog,and the analysis of their discourse characteristics will help to better understand the operation mechanism of government micro-blog and play the influence of government micro-blog.As the government micro-blog becoming more mature,the government micro-blog become an important channel for the public to obtain information together with traditional mainstream media,which has a big significance on the government social management and administrative services.Analyzing their discourse characteristics from the perspective of linguistics,we can systematically and generally grasp the language characteristics,which is beneficial to the national language resources monitoring,and also can provide a reference to policies making for our country and promote the development of China's government information.In this paper,Sina government micro-blog opinion leaders are set as the object of study,and then we develop the 2016 government micro-blog opinion leader list top 50 by programming to crawl the micro-blog content during July 1,2016 to December 31,2016.Based on this,we build a Micro-blog corpus as our specific research content,and use the Corpus Word Parser,Excel and other software for corpus analysis and processing.At last it elaborates the discourse features of the government micro-blog opinion leaders with a combination of quantitative and qualitative analysis.According to the statistical analysis,there are some differences in the micro-blog under the same conditions.The vocabulary density of the government micro-blog,which have a great propaganda and service influence,is higher than that of the high interaction.Therefore the first two type of government micro-blog have a higher degree of written,and those have high interaction show an obvious colloquial trend.