The Psychological Effects Of The Color Rendition And Its Communication In Display Design

Light and color are very important visual communication media for display design . Through the research on the law of the color rendition, color synesthesia, color association and light-color interact, this paper make the Light-color knowledge effectively developed in the display design field, and want to help the domestic designers to do better commercial display designs by taking cognizance of the value on the psychological effects of the color rendition. It also will help the designers to grasp the principle of the psychological effects on the color rendition and use it make a better display space and higher grade display. Therefore, the psychological effects of the color rendition are made great value for the display design, it can brings out the artistic tension, make the scientificalness and the artistry of the Light-color unified.