The Research Of Introduction Of Hollywood:Hollywood Incomesharing Films In China In 1990s

In the 1980 s, with the establishment of diplomatic relations and the Sino-US cultural exchanges, China has entered a road of the introduction of the Hollywood films. By two "American Film Weeks" and many Sino-US co-productions, the domestic audiences saw the American film again and Hollywood also took the opportunity to carry out a series of visit to China. The US film industry elites expected to start working to establish the cinema, then implemented movie split system. But because of the official protection of the film industry, ideological control, foreign exchange restrictions and other reasons, Hollywood wanted to attempt in China with the release of the film in the form of split has not been achieved in the 1980 s.In the 1990 s, since the project management system was severely constrained, Chinese film industry deteriorated and the performance of film market continues to get worse. In this situation, China Film Group Corporation announced the introduction of the “income-sharing films” and take the form of split system issued in the country, what Hollywood “regret” in the 1980 s was finally realized in the 1990 s. The introduction of “income-sharing films” made the influence of Hollywood commercial ability and cultural show out, which has had a major impact on the development of China’s film market in the 1990 s. With the “imported income-sharing films ” impact, Chinese film industry gradually developed more and more powerful through its continuous reform; Institutions and mechanisms continuously adjust and improve well which making Chinese film industry has been rapid development after joining the WTO.The topics chosen from the 1990 s to introduce “income-sharing films ”(1994) to the Chinese film industry basically embarked on the road of industrialization(2001, China formally join the WTO) this period of history as the starting point phase. Through the introduction of the Hollywood blockbuster split process, market performance, response and self-reform Chinese film industry, academics and the media and public discourse combing, try to outline the 90 years the introduction of a large picture and details, analysis the business strategy and cultural rights dispute between Hollywood and China. Finally, we summarize the 1990 s Hollywood film industry’s significance for China and the development and change of Chinese film market.As the start time, thesis focuses on 1994 first Hollywood blockbuster how split was introduced, until 2001, which China formally joined the WTO. We call this period of history as the research time span, In the course of this period, the introduction of the large main line, the introduction of the process and details of the subject matter and the type of film, the market performance of the domestic film creation and sluggish, with the main theme of the dominant discourse, the film industry itself to deal with the reform, practitioners people, film scholars, the media, the audience parties opinion, to carry out comprehensive and detailed comb.The introduction describes the main purpose of this project research and theoretical value, and the existing research results related to carding and elaboration.The first chapter reviews the split before the introduction of large, the communication in the film business and cultural between China and the United States in the 1980 s and Sino-US dispute about the box office split system. Finally, we discuss and analyze the commercial and cultural impact of United States “income-sharing films ” on the Chinese film market.The second chapter reviews the years after 1994, the introduction of “incomesharing films ” historical background, the reason of the introduction “imported incomesharing films ” and a huge wave of public opinion of this decision.The third chapter, and the fourth chapter set up the “income-sharing films”, especially the situation which Hollywood split movies introduced to Chinese film market and the impact on it. Movie Official developed which kind of policy responses on it, then Chinese film industry through what kind of adjustments and reforms to survival and development. At the same time, the fourth chapter also reviews the year 2000 China’s WTO accession on the contents of the Sino-US negotiations on the movie’s. And Chinese film official how to adjust after join the WTO, resulting in speeding up the process of marketization of Chinese movies.