The Application Of Color Planning In "BESTORE" Brand Packaging Design

Color as an important part of the packaging design, its decorative effect is the former concept of packaging design. The pursuit of luxury and luxury is not only a kind of aesthetic misreading of modern packaging design, but also a kind of cognitive deviation from "the essential function and attribute value" of packaging. Therefore, in the investigation and summary nowadays packaging market presents the shortcomings and defects, starting from the point of view of color planning, strengthening the planning function of color in packaging design, play its due function, highlighting the natural color image and status is not only the needs of the times, also can for the modern market marketing to provide the necessary theoretical guidance and reference significance."BESTORE" as a set of leisure food research and development, processing, packaging, retail services professional brand chain operations of the company, is committed to build a leading brand in the global leisure retail food service industry, the increasingly surge in the number of products and packaging color using the clutter generated the various contradictions. Faced with the three squirrels vertical business rise, how to form the unique individuality, the establishment of "Exquisite and Grade " brand personality, reflecting the style of series products etc. problem will become the future hinder a stumbling block "BESTORE" development road. This paper will from "BESTORE" brand packaging color design of the status quo of induction of color planning in brand packaging design in the role, refined the color planning brand packaging design principle, summed up the "BESTORE" brand packaging design of color planning system, and through a large number of design practice of brand packaging design for a new interpretation is a new attempt is significant to many products first in the visual to distinguish, and maintain the style of the system; and then through the color to the consumer to convey the brand concept, finally forms a set to conform to the brand development of color planning system.