Research Of Communication Between Network Hot Words And Mainstream Media Language In Theory Of Stuart Hall

In recent years, more and more network hot words penetrated into people’s daily lives. It has developed from words for easy and convenient expression,witty exchanges weapons of public opinion, and therefore often with practical politics.Meanwhile, the mainstream media did not turn a blind eye, on the contrary, the mainstream media adopted a more tolerant attitude, even some of the distinctive network hot words, such as "geili" were put on the layout, this trend is even more and more common. Doing the research about the communication between network hot words and the mainstream media language can better understand the social significance of network hot words, the discourse power of network hot words with the mainstream media and the ideological confrontation. It has good guide value for real work. In this paper, Hall’s Cultural Studies will be the main theory.it will analyze how network hot words characterize.it also will analyze what’s behind the two-way interactive process between network hot words and the mainstream media. It will use text analysis, case analysis, interviews and other research methods to carry out research. Finally, in the perspective of mainstream culture and subculture, the paper will find out how the connection is happening and what will the connection become in the future.