Dimensionality Reduction,Identity And Legalization:the Daily Cultural Practice Of The Fans Of The Rabbit That Year

This study is concerned with the tendency of mainstreaming within the current subculture groups.The interest in this topic stemmed from an anime that was created by a second-time fan and published on the comics forum,"The Rabbit That Year"(TRTY)and its many fans' pursuit of the animation.Based on Birmingham's classical theory cannot be fully explained this phenomenon,current academic circles have not yet deeply studied this fandom,therefore,the main research direction of this article is based on the TRTY fans to explore whether there is a broken wall within the secondary element culture.If so,how does the wall breaking process happen and breaks?What is the driving force of the wall?Under the consciousness of this problem,the author started with Hall's "Cyclical Circulation" theory and considered it as the methodology of this article to intervene in the analysis of this phenomenon.Therefore,this article attempts to use the TRTY fans'daily cultural practice as a central clue,combing out the factors affecting the practice of TRTY fans from the macro to the microcosmic,and how the mainstream culture is involved in the actual processes of the TRTY fans.That is,returning to the social and cultural background of the TRTY fans,its interpretation of the text,production practice,and consumer practice,it is found the reason why the TRTY fans turned to the mainstream behavior.In order to answer this series of research questions,the author added 4 active QQ groups,the TRTY fans Baidu Post Bar and contacted 16 fans in the two-dimensional space through the Internet and friends around me to conduct in-depth interviews and collect and accumulate.videos,etc.,encode and qualitatively analyze the content.The study finds that:First,from the perspective of the social historical and cultural context of the TRTY fans,under the identity crisis of modern society,the sense of identity encourages people to actively seek identity;in the pan-entertainment society,the boundaries between seriousness and entertainment are dispelled.The demystification of politics is becoming more entertaining;the development of new media technologies has made ordinary people have sound channels,at the same time,groups can be established across time and space,and the subculture presents a trend of generalization,and the resistance to mainstream culture is also weakened.We must not ignore the increasingly stringent network regulation,making mainstream speeches infiltrate all the time.Second,in the context of textual interpretation,through observations and interviews with " TRTY," we discovered that " two-dimensional space have reduced the dimensions of complex political discourse." Through the lovely alteration of symbols and the simplification of narrative logic,the political relationship was interpreted as human relations.Third,in daily cultural practice,through the watching practice of the TRTY fans——"researching,substituting,and barrage ceremonies",making mainstream utterances build across time and space,and TRTY fans agreed emotionally to mainstream ideology;through the production practices of "fanfiction,counterattack to angry youth,and self-discipline training",relying on the practices of fan work revelry,mainstream pressure,and subcultural group conflicts has pushed them toward mainstream ideology.Through the social practice of QQ Group,Post Bar,Weibo,and other platforms,the TRTY fans complete the organization and form a simple mainstream ideological collective consciousness.They gain attention and recognition in the interaction with the official and legalization of their collective behavior.In this dynamic process,the TRTY fans' desire for identity and legalization has always been permeated,accompanied by the pressure of mainstream culture and conflicts between subculture groups.