A Study On The Development Of Xiamen Tourism Performing Arts From The Perspective Of Tourism Experience

With the improvement of material life and spiritual pursuit, in performing arts gradually become tourist destination one of the indispensable tourism products. Tourism performing art as a product of the integration of tourism and culture, in addition to attract tourists to visit tourist destination, also be to promote economic development, cultural transmission, sets up the dynamic elements of urban cultural self-confidence. Increasing as the project, full of all kinds of good and bad are intermingled tourism performing arts market, coupled with the era of experience economy, people pay more and more attention to individual needs, the pursuit of distinctive and profound tourism experience, tourism performing arts to transform from the inside out, from top to bottom of projects need to change, to adapt to the market economy development needs. Therefore, it is necessary from the perspective of tourism experience, analysis of tourism performing arts programs and industry research, tourism performing arts industry development countermeasures are put forward.In combination with related literature, this paper studies the concept and characteristics of tourism performing arts and tourism experience, in-depth analysis of the types of tourism performing arts and tourism experience transverse, longitudinal level, such as theoretical basis, and combining the current situation of the development of xiamen tourism performing arts programs, through questionnaires and interviews and other forms, to tourists, tourism performing arts enterprise management personnel, travel agencies and government management personnel and other research and understanding, travel experience value, put forward xiamen interactive entertainment marketing a single, lack of tourist, late tracking feedback is insufficient for target market awareness is not high. Then combined with the above for xiamen tourism performing arts project in the research of tourism experience, analysis of xiamen city tourism competitiveness for performing arts, xiamen tourism performing arts industry positioning, and from the perspective of tourism experience, put forward the optimization of marketing, tourism performing arts early experience, accurate market positioning, rich tourism performing arts experience process,strengthen the tracking feedback, attaches great importance to the tourism performing arts long tail experience three boost tourism performing arts project measures and the government leading, market operation, based on domestic, build brand, establish a mechanism, cultivating talents, play advantage, deepen cooperation and so on four tourism performing arts industry development strategy.