Research On The Development Of Tourism Performing Arts In Zhangjiajie

Tourism Performing Arts is the product of the integration of tourism industry and cultural industry.The tourism performing arts industry is a new form of tourism,which is produced by the integration of the tourism industry and the Performing Arts industry.The domestic research of the tourism industry began in 2005,it is worth noting that China's tourism performing industry although the development of late,but the development speed and influence,has formed its own unique development model,great research value.In view of the fact that there is no systematic study on the formation of tourism industry scholars from the micro perspective,this paper based on literature analysis and field investigation,the elements of the tourism performing industry segmentation,elements from the perspective of the research on Zhangjiajie Tourism Performing industry development present situation and problems from the theoretical research activities,promote the tourism development of a on the other hand,in practice for the Zhangjiajie area tourism performing industry further development to provide advice and reference.This article from the "tourism" and "tourism" concept and tourism elements of the study,combined with interviews and data analysis of Tourism Performing industry elements,using SPSS17.0 and using exploratory factor analysis extracted four primary elements: organization,management,and tourism products the economic benefits,and the use of AMOS17.0 software,the confirmatory factor analysis of the data and measurement model by using the maximum likelihood method,which verifies the scientificalness and rationality of the proposed elements.According to the two elements of the development of the questionnaire,the investigation of Zhangjiajie Tourism Performing industry development situation,the survey involved tourismentertainment business management personnel,the relevant departments of the government staff,travel agents,tour guides,the local cultural heritage and tourism scholars and the masses of the people.According to the survey results,this paper uses the mean value to reflect the current situation of the development of the element,and uses the standard deviation to reflect the dispersion degree of the factor score.The survey found that the Zhangjiajie Tourism Performing industry development development in the form of performance,infrastructure,business purpose,relationship network,product innovation,product differentiation,profit ability,8 level two factor is poor,the major problems are: in the organization is performing single form,lack of infrastructure construction;management mode as for the marketing mode of diversification,but the efficiency is not high,and the relationship between the network needs to be strengthened;tourism products such as insufficient Tourism Performing product innovation,product content of a single theme,product differentiation is not obvious;the economic benefit is the profit capacity needs to be strengthened.According to the Zhangjiajie Tourism Performing industry development proposals,including elaborate on tourism venues construction,increase tourism performing arts performances,increase tourism performing marketing channels,and pay attention to the tourism industry chain by means of the relation of the enterprise,type to government guidance and support of macro planning and financing,rich tourism performing products and continuously create new high quality tourism performing products an so on.