A Research On The Development Of Tourism Performing Arts In Xiamen

In recent years,with transformation of the traditional sightseeing tourism to leisure tourism and global tourism and tourism + development strategy of promoting continuously,as a cultural industry and tourism industry mutual confluence of new formats,tourism performing arts industry has obtained rapid development vigorously.Since 2004,Guilin,Guangxi launched the "impression of Liu Sanjie",followed the rapid development of local tourism performing arts all over the country.Development of tourism performing arts enriches tourism products category,and promotes city image and regional culture,industrial convergence and resource integration efficiency,transformation and upgrading of tourism industry,producing a good economic and social benefits.Xiamen has the reputation of "the Oriental Hawaii",because of advantageous geographical,natural,cultural and other conditions.Xiamen has a advantage of the development of local tourism performing arts industry.But Xiamen tourism performing arts industry as a whole is still in the preliminary stage of development.There are some problems like less category,small popularity and low quality.It needs to strengthen the industry as a whole planning,strengthening the resources conformity,enhancing brand awareness,etc.Based on the analysis of tourism performing arts industry development situation at home and abroad,the paper uses the PEST analysis method to analyze the external environment of the development of Xiamen Tourism Performing Arts,and Potter's five forces model to analyze industry structure and the market competition condition.By adopting field investigation,expert interview,questionnaire survey and other research methods,to Xiamen special tourism performing products-the Minnan verve analysis as an example,the paper discusses the Minnan verve operating mode,on the Minnan verve market demand investigation and study,analyzes the existing problems and the insufficiency and puts forward the improvement strategy on content,marketing and internal management.From the aspects of the development environment,product development and marketing,problems of Xiamen City Tourism Performing industry were summarized,like product quality varying greatly,less cultural excavation and combining with the product,Brand characteristic not obvious,propaganda not enough and so on.Respectively,on how to optimize the development environment of tourism performing art,improve the tourism performing industry system,improve product quality,increase marketing efforts and other aspects,the paper puts forward suggestions and measures in order to enhance the competitiveness of Xiamen Tourism Performing Arts industry,to provide theoretical guidance to promote Xiamen Tourism Performing industry development.