The Application Of Microblog In Shanghai Public Security Traffic Administration

With the constantly changing development of the internet technology andthe prevalence of Internet applications, various social networks, communicationplatforms and online trading systems have grown up dramatically. The numberof Internet users is also increasing in an exploding speed every year. In recentyears, new forms of network media applications, such as microblog, blog, etc.,have led a "micro-revolution" with its powerful influence and a rapid rise in thenumber of users since it appears. This paper focuses on this new networkphenomenon. It takes “the traffic police microblog” as the study object. Theresearch aims to explore the relationship between the new forms of networkmedia applications “the traffic police microblog "and the public security trafficadministration.As an important type of the new social network, the microblog has becomethe main carrier of the public opinions online besides news sites, forums andblogs. Domestic microblog emerged following Twitter from US. In2010, thedomestic microblog became more and more popular.Microblog is a platform for information sharing, dissemination and accessto based on user’s relationship.People can text about140words to updateinformation and instant sharing by web, wap and a variety of customer-sidecomponent community. As a new internet application, it has unique advantagesand characteristics of main popularity, information fragmentation, updateconvenience and spread of crack change. It has more and more Internet usersbase with the increasing public recognizaion, microblog has become a mainstream net media with its rapid development.It plays an important role inpromoting emergency affairs, select public issues, gather social resources, andgenerate public opinion nowadays.In the background of the great concern, it has become true that the publicsecurity traffic administration department spreads its brand influence with theplatform of the traffic police microblog,especially in the current constantlydeveloped and updated background of new net media. There is a positivemeaning to explore the traffic police microblog’s impact on the public securitytraffic administration and its development tendency in the future.Therefore, thepapers select the traffic police microblog as the research target, based on thetheoretical model of governance,civil society and cooperation network. Itaims to analyze the operating status of the traffic police microblog with manycases and suggest some advice.