The Study On Network Group Incidents And Coping Strategies

Network group incidents as a new thing with its powerful social influence andcharisma, has attracted more and more attention from all social group incidents is aspecial form of mass incidents, is the product of social development of science andtechnology, it has its own characteristics and the nature of the traditional massincidents, but also because of its special bearing form and has its own uniqueproperties. This article tries from the group, the mass incidents, the network groupincidents and defining the concepts of network public opinion, in the thought markettheory and responsible government theory, the butterfly effect theory, on the basis ofnetwork group incidents in our country is mainly divided into four types: network trialevent, trial event, network rumors event, network event. And its main cause analysisusing comprehensive analysis method, in addition to from the perspective ofcommunication studies, sociology, psychology, more focus on interpretation from theperspective of public management. The government as the ultimate guarantor ofsocial order and guide, attitude and countermeasures on network group incidentswould have a profound impact to its, and will spread to the whole society, so from thegovernment’s point of view, the research and guide the network group incidents is thegovernment in the electronic information technology rapid development of today’sfocus that not allow to ignore. Based on network group incidents of plus or minusimpact analysis, analysis of network group incidents to make deep discussion andresearch in our country the government’s response to the problem of mass incidentsnegative influence of network, on the basis of objective problems have been found toanalyze the causes of the problem, and then to the Chinese government in dealingwith network mass incidents from management concept, management strength andgood governance mechanism and governance approach, and finally summarizes the research conclusion to help government studies of related issues, as well as relevantmeasures.