Research On Network Public Opinion Of Group Event And Its Evolution Mechanism And Governance Of Government

Internet users are constantly expanding with the advent of the era of Internet, Internet is an important platform that people express their opinions, people may use it maintain public interest,that make the network public opinion trigger the event, and the network public opinion development of events as the norm. Throughout the group event happened in recent years in our country, it present the trend of the evolution of offline events and online public opinion linkage mass incidents, the formation of the network public opinion has a dual effect for the management of the event itself, it can rise to channel the public emotions, and resolve social contradictions, and promote a positive effect of the treatment, also can have manufacturing contradiction for event. However, it also can produce negative effect for the development of malignant events. Therefore, grasp the evolution mechanism of network public opinion of group event, on this basis to establish effective governance mechanism of network public opinion for governance group event, maintain social stability and universal.The evolution mechanism of network public opinion of group event as the core issue this paper studies to, analyzes the mechanism of group event network public opinion combined the theories of agenda-setting theory, the butterfly effect, good governance theory, with the methods of case studies and statistical analysis. According to the driving force of benefit mechanism, information dissemination mechanism, citizen psychological guidance mechanism, agenda setting mechanism in the process of network public opinion evolution principle to establish related model, and further to analyze the mass incidents network public opinion breeds, diffusion, follow the rule and characteristics in the process of decay, mainly including from the running-up of group event to the forming group event and analysis the characteristics of network public opinion; the propagation law effect of and diffusion phase of network public opinion of group event; and the mass disturbances attenuation stage, and potential problems, and the condition of network public opinion.Based on the analyze of the mechanism of network public opinion evolution, and mainly around the event four classifies the motivations and strategies of the subject of public opinion to build the "motivation-strategy" model of event, in order to provides the basis for further explore the role of government in network public opinion management of group event and how to select the strategies, put forward the concepts of toughness governance which combine "rigid control" with "flexible boot".