Ideological And Political Education Function Of The Mass Media

Mass Communication is the main channel for people to receive information, the mass media is the main carrier of information dissemination. Socialist Party and the mass media is the mouthpiece of the government, is an important channel to build life and values, and the will of the people thought shapers, ideological and political education is also an important way." CPC Central Committee on deepening reform of cultural system, to promote socialist cultural development and prosperity of a number of major issues" from a strategic and overall perspective clearly the great goal of building a socialist culture and power. In this paper, the context of the construction of socialist culture and power, to " Heilongjiang Daily" object, analyzes, Heilongjiang Province as the mainstream media, by the Heilongjiang provincial propaganda department of the party newspaper guide, how to continue to carry forward the revolutionary traditions and ideological and political foundation of education in the new history time to adapt to new situations, new circumstances, the use of new communication concepts and modes of transmission and improve ideological education, and promoting the implementation of socialist culture and power strategy. On this basis, the mass media and the reasons for the problems in the realization of the ideological and political education function exist in the process were analyzed and proposed to strengthen the ideological and political education function of the mass media strategies.This paper uses qualitative analysis and quantitative analysis, the combination of history and reality, research and data analysis combining comparative study, through the analysis of communication theory, theory of ideological and political education, media and cultural powerhouse of economic theory theory the relationship between the internal logic, discusses the importance of the implementation of the ideological and political education of the mass media, and learn from the advanced theoretical achievements, analyzed under the cultural background of the mass media play a powerful ideological and political education of the current situation and constraints, and to "Heilongjiang Daily "for example, explores the ideological and political education of mass media optimization ideas and measures, provide useful experience for the development of mass media in Heilongjiang Province.Significance of this study lies in:through the "Heilongjiang Daily" In the new historical period how to better achieve the ideological and political education of research to find the mass media implementation issues encountered in the ideological and political education, propose corresponding solutions, through the dissemination of social cultures philosophy to guide the direction of public thinking and seek ways to win economic interests and educational functions, and gradually increase the socialist culture with Chinese characteristics "soft power" to promote the construction of cultural power.The results show that:the mass media to strengthen ideological and political education should be a correct political orientation, mental grasp of the audience, and establish a good image of the media, and explore scientific and effective means of transmission. On this basis, find the mass media to control the ideological and political education, ideological and political education of cultural impetus this strategy, the strategy of strengthening the cultural influence of the mass media development, mutual promotion between the three, the relationship between interaction functionality built into a complete mass media-the ideological and political education-cultural power to build such a mutually enhance the closed-loop system.